consumo,
modernidad,
patriotismo,
series,
sociedad,
TV,
valores
THE DRAPERS: MAD MEN AND THE PURSUIT OF THE WHITE AMERICAN DREAM ǀ Armando García
According to Larry Grossberg
(2005), “The media have become an inseparable part of people’s lives, of their
sense of who they are, and of their sense of history”. We use the media as a
sort of looking glass through which our real life is filtered and served to us
in easy to digest pieces. It turns the greyish tones of reality into blacks and
whites. Media is a cultural creation and therefore reflects the social context
of the times its content was produced. It is through a process called
cultivation...
